Digital Marketing !

Digital Marketing plays an important role in the success of any Organization. There are basically 3 aspects of Digital Marketing:

  • Search Engine Optimization (SEO)
  • Social Media Optimization (SMO)
  • Pay Per Click (PPC)

WHY SEO?

It is estimated that about 80-85% of the new visitors to your website come through results thrown up by search engines – making it imperative to optimize your website for these very search engines. In other words, Search Engine Optimization (SEO) is the process of making your website “search engine friendly”.

As per analysis, it is known that visitors sent to your website by search engines are genuine and prospective customers who spend a significant time on your website and visit the maximum number of pages. If your website carries adequate information about your products and services, your business visitors generally send you online inquiries.
Millions of businesses adds products and services related pages every day. And, every business hopes to feature prominently among the Search Engine Result Page (SERP). Whenever a prospective buyer seeks information about a particular product or service, a website correctly optimized for those set of search phrases, ranks prominently.

WHY SMO?

SMO. Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.

When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.

WHY PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business.